THE NEED

Range partnered with Vans Customer Loyalty Department to provide media support as they develop and bring the Vans Family App to market. Their goal was to begin building a content library which would lead way to multiple in-app content series. Additionally they needed videos to introduce the platform to front and back end users

Content Capture
Development & Strategy
Editing

WELCOME PAGE VIDEO

Creating a video that mixes motion graphics, screen capture, archive footage, and captured footage. Aiming to introduce users to the program, overview features, and stoke them out

THIS IS VANS FAMILY

Website Landing Page Video

WINNERS RECAP SERIES

Analytics identified the need to show users who was winning. So we began documenting winners and crafted the footage into an episodic format which was approved by Brand and picked up for continued production. The ‘Meet The Winners’ series has generated more interaction and strengthened the user community.¬†

EPISODE 1: VANS TRIPLE CROWN 

Oahu, Hawaii

EPISODE 2: VANS US OPEN

Huntington Beach, California

EPISODE 3: VANS POOL PARTY

Costa Mesa, California

APP STORE

We created a screen cap demo & hype reel

for the Apple App Store.

All footage shot by Range

IN-STORE LOOP

We created a silent video loop which played in Vans stores throughout the country to inform shoppers of the new program