THE NEED
Range partnered with Vans Customer Loyalty Department to provide media support as they develop and bring the Vans Family App to market. Their goal was to begin building a content library which would lead way to multiple in-app content series. Additionally they needed videos to introduce the platform to front and back end users
Creating a video that mixes motion graphics, screen capture, archive footage, and captured footage. Aiming to introduce users to the program, overview features, and stoke them out
Website Landing Page Video
Analytics identified the need to show users who was winning. So we began documenting winners and crafted the footage into an episodic format which was approved by Brand and picked up for continued production. The ‘Meet The Winners’ series has generated more interaction and strengthened the user community.
Oahu, Hawaii
Huntington Beach, California
Costa Mesa, California
We created a screen cap demo & hype reel
for the Apple App Store.
All footage shot by Range
We created a silent video loop which played in Vans stores throughout the country to inform shoppers of the new program
